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• Time of issue:2015-12-25
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(Summary description)According to the relevant requirements of the “3/3 Strategy” and “2015 Provincial Government Tourism Work Points” of the Shandong Provincial Tourism Administration, Shandong Provincial Tourism Administration launched the second “100 kinds of specialty tourism products to Shandong” selection activity in early August. Under the active support of the municipal tourism bureaus and the province’s tourism commodity companies, the activity received nearly a thousand kinds of participating tourism products after intense selection and promotion of the community and the media. About 500 tourism product manufacturers participated.

Since the launch of the event, the Xinma Liquor Liaison Officer of the Dongying Tourism Bureau has organized the company carefully, instructing the company to carefully plan and actively participate in product packaging, product selection, etc., through competitions, initial evaluation, online voting, final evaluation by experts, etc. Xinma Liquor Co., Ltd. of Xinma Wine Co., Ltd. has stood out from more than a thousand kinds of participating travel products and was successfully selected into the second “100 kinds of special tourism products that Shandong wants to buy most.” The general manager of the company, Li Yong, participated in the broadcast in Shandong. After the award ceremony held by the TV station, he personally rushed to the scene of the Kuang-Li-li special tourism product exhibition to share the fragrance of Xinma wine with consumers.

This year, Xinma Liquor, under the active guidance and promotion of the liaison officer of the Dongying Tourism Bureau, actively adapts to the development of the market situation, explores a new path for the integration of industry and tourism, and develops suitable tourism for tourists based on the production process of liquor. Demand products, and establish a cooperative relationship with the city's travel agencies, use tourism channels to enhance corporate brand image.

The "Shandong 100" selection activity has attracted wide attention from all walks of life. The Provincial Tourism Administration has conducted a full range of activities from a variety of media, including the China Tourism Daily, Dazhong Daily, Shandong TV Station, Qilu Evening News, Dazhong Network and Qilu Net. Propaganda reports. The selection of “100 kinds of special tourism products to be purchased in Shandong” by Xinma Wine is of great significance to expanding the influence of Xinma Wine Industrial Tourism brand and enhancing the reputation of Dongying tourism products.