Some people say that health wine is piled up with concepts. This sentence is inexact. Behind the prosperity of the health wine industry, in the end there are many hidden concerns. According to statistics, the current market has more than 1,000 brands of health wine, and of which only less than 20% of the brand has a "blue hat" (China's health food products, sky blue The color is cap-shaped, the industry commonly known as "blue hat", also known as "small blue hat"). In today's globalization and market homogeneity, a small health wine industry has so many brands, and there are a large number of brands out of supervision, fortunately or unfortunately?

Governance tool for industrial chaos

According to industry experts, the lack of standards in the health wine industry and the uneven quality of the products are the primary issues that restrict the development of the health wine industry. A so-called ancient party, a concept of packaging, a large number of advertisements, a "historic" health wine so freshly baked! Low threshold, high profits led to the barbaric growth of the industry, there has been excessive prosperity.

Although the country has already issued repeated orders to crack down on false advertising, it cannot solve the problem fundamentally. Why do we not use standard regulations for regulation? On the one hand, it is difficult to unify the original liquors of health wines. Some health wines are prepared with Qingxiang Xiaoqu liquor, while others are prepared with Daqu or rice wine; on the other hand, the traditional Chinese medicine formula for the soul part of health wine cannot Such as Western medicine added as clearly marked, especially the different health wine brands apply different formulas, their choice of different types of herbs, but also caused the difficulty of standardization.

Is it really impossible to regulate the health wine industry? The answer is of course yes or no. In July this year, China Health Wine has officially incorporated the GMP certification of the Ministry of Health. This news may be a bad news for most “workshop-style” health wine producers, but it is of extraordinary significance for promoting the healthy development of the industry.

Industry is divided by the chaos of governance

Before the national compulsory certification, some powerful companies have actively introduced GMP standards. China's largest GMP standard health wine production base, Jingpai, is a model. “Production of health wine according to the standard of making medicines” is the principle of production that can never be beaten. This year, we successfully developed and designed a modern digital manufacturing platform for Chinese medicine, breaking the “production standardization” harassment of the health wine industry for many years, and also making some want to be confused. The companies that pass through are nothing.

The digital manufacturing platform for modernization of traditional Chinese medicine is a whole set of manufacturing process for traditional Chinese medicine of traditional Chinese medicine based on the advanced technology of modernization of traditional Chinese medicine. Using the fingerprinting technology in this manufacturing platform, the scientific screening of medicinal materials in raw materials links can effectively avoid the differences in the active ingredients caused by different origins of medicines, different harvesting seasons and different storage conditions, and lay a solid foundation for the stability of product quality. .

As the digital extraction technology of the core technology of modern digital manufacturing platform for traditional Chinese medicine, it can quantify and extract the functional ingredients of every taste of health wine, and realize the intelligent control in the deployment process of health wine. This move ultimately achieved a separate, quantitative, and optimal extraction of the functional ingredients of each Chinese herbal medicine, with 1,548 quality control measures in the production process, which also made the quality of the wine more stable.

Market growth booster

With the increasing frequency of social interactions, drinks are more irreplaceable as a prop role of communication, and the rise of consumer health awareness, the low-level, dehydration, and health of drinks have become increasingly evident. In a broad sense, the liquor market in China with as much as 150 billion yuan is continuously declining, and a large part of the market space caused by the decline in sales volume has been replaced by the rapid rise of “health wine”. Therefore, the main competition of health wine enterprises The opponents are not peers, but come from the liquor, wine, and health-related industries. Compared to the 150 billion yuan liquor market, the share of 13 billion yuan is really insignificant. To continue to improve the status of health wine in the minds of consumers, it is necessary to continue to strengthen the quality and competitiveness of the win

On the occasion of the 70th anniversary of the victory of the Chinese People’s War of Resistance Against Japanese Aggression and the World Anti-Fascist War, in order to further carry out the revolutionary tradition education and patriotic education, and cooperate with the company’s party committee in carrying out the work of standardizing party organizations, the majority of party members and cadres are guided to enhance their party spirit and experience The spirit of the era of content, stimulate work enthusiasm, Shandong Xinma Wine Co., Ltd. party committee on August 20 - 21, 2015 organized some of the party members went to Linyi for a two-day red education and training.

On the morning of August 20, party members went deep into the Linyi Xingda Group. Through the visit and the introduction of Xiang Rongtao, the chairman of the party members really felt the infinite charm of the Yimeng red culture, and realized that the spirit of the Yimeng spirit was true to his heart and he realized the red The culture played an important role in the economic and social development of Linyi, and it was understood as what is called a red corporate culture. It also captured the glory of Xiang Rongtao, the red private enterprise leader. For more than ten years since the restructuring, Chairman Xiang Rongtao has led the employees of the group to strengthen education on ideals and convictions, promote Mao Zedong Thought, open up and invigorate the economy, and act according to the rules of the market economy. He has developed a development path featuring the spirit of Yimeng and created a Unique red corporate sample.

On August 21, the party members came to the Memorial of the Battle of Meng Liangju and paid a visit to the martial arts of the revolutionary martyrs. He listened to the explanations of the staff through the battle and the deeds of the martyrs, and watched precious historical pictures, and experienced first-hand the extremely difficult conditions. My East China Field Army fought bravely and captured the heroic deeds of the War of Resistance and the selfless dedication of the people of the old district. The heart was strongly shaken and received a deep red education.

Through this training, the majority of party members have expressed that they should regard this red education as a new starting point for our lives. In the current “Three Strict and Three Real” education activities, we must learn advanced enterprise experience, improve personal qualities, and inherit the revolutionary martyrs. The revolutionary spirit of sacrifice and bravery is closely united around the Party Central Committee with Xi Jinping as the general secretary, earnestly practices the corporate core values ​​of “Unity, Honesty, Innovation, and Gratitude”, based on their own work positions, down to earth, hard work, and selfless dedication. With more enthusiasm to invest in the work, to contribute to the realization of "a hundred years Yanma, the century classic" grand blueprint!

- The company's party office