Some people say that health wine is piled up with concepts. This sentence is inexact. Behind the prosperity of the health wine industry, in the end there are many hidden concerns. According to statistics, the current market has more than 1,000 brands of health wine, and of which only less than 20% of the brand has a "blue hat" (China's health food products, sky blue The color is cap-shaped, the industry commonly known as "blue hat", also known as "small blue hat"). In today's globalization and market homogeneity, a small health wine industry has so many brands, and there are a large number of brands out of supervision, fortunately or unfortunately?

Governance tool for industrial chaos

According to industry experts, the lack of standards in the health wine industry and the uneven quality of the products are the primary issues that restrict the development of the health wine industry. A so-called ancient party, a concept of packaging, a large number of advertisements, a "historic" health wine so freshly baked! Low threshold, high profits led to the barbaric growth of the industry, there has been excessive prosperity.

Although the country has already issued repeated orders to crack down on false advertising, it cannot solve the problem fundamentally. Why do we not use standard regulations for regulation? On the one hand, it is difficult to unify the original liquors of health wines. Some health wines are prepared with Qingxiang Xiaoqu liquor, while others are prepared with Daqu or rice wine; on the other hand, the traditional Chinese medicine formula for the soul part of health wine cannot Such as Western medicine added as clearly marked, especially the different health wine brands apply different formulas, their choice of different types of herbs, but also caused the difficulty of standardization.

Is it really impossible to regulate the health wine industry? The answer is of course yes or no. In July this year, China Health Wine has officially incorporated the GMP certification of the Ministry of Health. This news may be a bad news for most “workshop-style” health wine producers, but it is of extraordinary significance for promoting the healthy development of the industry.

Industry is divided by the chaos of governance

Before the national compulsory certification, some powerful companies have actively introduced GMP standards. China's largest GMP standard health wine production base, Jingpai, is a model. “Production of health wine according to the standard of making medicines” is the principle of production that can never be beaten. This year, we successfully developed and designed a modern digital manufacturing platform for Chinese medicine, breaking the “production standardization” harassment of the health wine industry for many years, and also making some want to be confused. The companies that pass through are nothing.

The digital manufacturing platform for modernization of traditional Chinese medicine is a whole set of manufacturing process for traditional Chinese medicine of traditional Chinese medicine based on the advanced technology of modernization of traditional Chinese medicine. Using the fingerprinting technology in this manufacturing platform, the scientific screening of medicinal materials in raw materials links can effectively avoid the differences in the active ingredients caused by different origins of medicines, different harvesting seasons and different storage conditions, and lay a solid foundation for the stability of product quality. .

As the digital extraction technology of the core technology of modern digital manufacturing platform for traditional Chinese medicine, it can quantify and extract the functional ingredients of every taste of health wine, and realize the intelligent control in the deployment process of health wine. This move ultimately achieved a separate, quantitative, and optimal extraction of the functional ingredients of each Chinese herbal medicine, with 1,548 quality control measures in the production process, which also made the quality of the wine more stable.

Market growth booster

With the increasing frequency of social interactions, drinks are more irreplaceable as a prop role of communication, and the rise of consumer health awareness, the low-level, dehydration, and health of drinks have become increasingly evident. In a broad sense, the liquor market in China with as much as 150 billion yuan is continuously declining, and a large part of the market space caused by the decline in sales volume has been replaced by the rapid rise of “health wine”. Therefore, the main competition of health wine enterprises The opponents are not peers, but come from the liquor, wine, and health-related industries. Compared to the 150 billion yuan liquor market, the share of 13 billion yuan is really insignificant. To continue to improve the status of health wine in the minds of consumers, it is necessary to continue to strengthen the quality and competitiveness of the win

On the occasion of the 70th anniversary of the victory of the Chinese People’s War of Resistance Against Japanese Aggression and the World Anti-Fascist War, in order to further carry out the revolutionary tradition education and patriotic education, and cooperate with the company’s party committee in carrying out the work of standardizing party organizations, the majority of party members and cadres are guided to enhance their party spirit and experience The spirit of the era of content, stimulate work enthusiasm, Shandong Xinma Wine Co., Ltd. party committee on August 20 - 21, 2015 organized some of the party members went to Linyi for a two-day red education and training.

On the morning of August 20, party members went deep into the Linyi Xingda Group. Through the visit and the introduction of Xiang Rongtao, the chairman of the party members really felt the infinite charm of the Yimeng red culture, and realized that the spirit of the Yimeng spirit was true to his heart and he realized the red The culture played an important role in the economic and social development of Linyi, and it was understood as what is called a red corporate culture. It also captured the glory of Xiang Rongtao, the red private enterprise leader. For more than ten years since the restructuring, Chairman Xiang Rongtao has led the employees of the group to strengthen education on ideals and convictions, promote Mao Zedong Thought, open up and invigorate the economy, and act according to the rules of the market economy. He has developed a development path featuring the spirit of Yimeng and created a Unique red corporate sample.

On August 21, the party members came to the Memorial of the Battle of Meng Liangju and paid a visit to the martial arts of the revolutionary martyrs. He listened to the explanations of the staff through the battle and the deeds of the martyrs, and watched precious historical pictures, and experienced first-hand the extremely difficult conditions. My East China Field Army fought bravely and captured the heroic deeds of the War of Resistance and the selfless dedication of the people of the old district. The heart was strongly shaken and received a deep red education.

Through this training, the majority of party members have expressed that they should regard this red education as a new starting point for our lives. In the current “Three Strict and Three Real” education activities, we must learn advanced enterprise experience, improve personal qualities, and inherit the revolutionary martyrs. The revolutionary spirit of sacrifice and bravery is closely united around the Party Central Committee with Xi Jinping as the general secretary, earnestly practices the corporate core values ​​of “Unity, Honesty, Innovation, and Gratitude”, based on their own work positions, down to earth, hard work, and selfless dedication. With more enthusiasm to invest in the work, to contribute to the realization of "a hundred years Yanma, the century classic" grand blueprint!

- The company's party office

Time flies, time flies, unknowingly 2015 is about to leave us. As the 2016 New Year is gradually approaching, Shandong Xinma Distillery co.,Ltd expresses its heartfelt gratitude to all members of the community who care for, support and help Hinma wine industry, and sincerely thanks all the employees for their hard work and dedication to the development of the company. Sincere greetings for the new year, I wish you a happy new year, happy family, happy work, and good luck!

The past year was a year in which Hinma's wine industry was facing difficulties and difficulties. The economic development has entered a new normal, the economic growth rate is low, and the economic structure has been deeply adjusted. The downward pressure has been unprecedented. However, pressure and power coexist, and challenges and opportunities are in the same place. We are committed to turning pressure into motivation, turning challenges into opportunities, digging into potentials in internal management, and motivating market development. Xinma Wine has maintained a good development situation.

This year, we have increased our hardware investment. Accelerating the transformation and upgrading of production infrastructure, the second workshop successfully completed the mechanization transformation, reduced labor intensity, reduced production costs, increased labor efficiency, and promoted the optimization of production factors and production structure. Expanded the koji fermentation workshop, improved the production capacity of distiller's yeast, basically achieved the production and self-sufficiency of distiller's yeast, ensured the quality of Xinma wine products, and solidified the foundation for the sound development of the company.

This year, we have increased our innovation and research and development efforts. The horse farm fragrant liquor successfully passed the food production license review, and the grandeur of the farm flavor fragrant liquor was introduced. The essence of the military culture was merged, the connotation of the farm culture was excavated, and the imprint of the development of Xinma was recorded. The Yanma people strengthened independent technology research and development. Convergence of more than 50 years of mature intellectual property achievements created by the independent intellectual property flavor liquor, opened a new page in the development history of Xinma, and set another milestone across development.

This year, we have increased our brand creation efforts. After the department's recommendation, online voting, and expert review, Xinma Wine was successfully selected into the second “100 kinds of specialty tourism products that Shandong wants to buy” and entered Shandong 100, indicating that Xinma has become a “masterpiece” of Shandong tourism. The majority of tourists "will buy goods." In the 6th Tourism Product Innovation Design Competition of Dongying City, Xinma Wine won the gold medal of “Best Brand of Wine” for the third consecutive time with excellent quality and social reputation, and became the leader of Dongying Local Liquor Brand. The successful renewal of the “Xinma” trademark was identified as “Shandong Famous Brand”.

In this year, we have stepped up our party building efforts. We will vigorously promote the standardization of party building, improve the party-building work mechanism, standardize party building, promote scientific management, and democratize decision-making, bring into play the enthusiasm, initiative, and creativity of the party members, gather the wisdom of all, build a foundation for development, and build a century-old industry.

Looking back at 2015, we have a steady, confident and calm outlook. Looking ahead to 2016, we have a firm goal and confidence remains the same. We believe that there is no longer than the foot, no mountain higher than people, as long as we unite, set goals, down-to-earth, take the initiative to adapt to the new normal, identify consumption breakthroughs, meet market expectations, Xinma development will It will go wider and wider, tomorrow will be better!

On November 5, 2017, Shandong Xinma Distillery co.,Ltd organized related personnel to establish an acceptance team, according to "Shandong Xinma Liquor Co., Ltd. 6t/h energy-saving and environmental protection coal-fired gas dual-use steam boiler replacement project completion of environmental protection acceptance monitoring "Report" and the "Interim Measures for Acceptance of Environmental Protection for Construction Projects", strictly comply with the relevant national laws and regulations, the environmental protection acceptance technical specifications for construction projects, the environmental impact assessment report (table) of the project, and the examination and approval department's approval decision, etc. Acceptance and acceptance, forming the following acceptance opinions:

I. Basic conditions of project construction

(I) Construction site, scale, main construction content

Shandong Xinma Liquor Co., Ltd. 6t/h energy-saving and environment-friendly coal-fired gas dual-purpose steam boiler replacement project is located at No. 158, Gongqingtuan Road, Gudao District, Dongying City, Shandong Province, and is located in the north of the project. In the south, it is the Yellow River King Winery in Shandong, and the east is vacant land. The main project includes boiler room and so on. In this project, one 6t/h natural gas steam boiler was used instead of the existing one 6t/h coal-fired gas dual-purpose steam boiler, and the original boiler was removed. The project equipment is in place and is currently in the trial production stage. The project covers an area of ​​5000m2, a total investment of 450,000 yuan, and an environmental protection investment of 50,000 yuan, accounting for 11.11% of the total investment.

(II) Construction Process and Environmental Protection Approval

In October 2017, Ningxia Zhicheng Anhuan Technology Consulting Co., Ltd. was responsible for the preparation of the "Environmental Impact Assessment Report for 6t/h Energy-saving and Environment-friendly Coal-fired Gas Dual-use Steam Boiler Substitution Project of Shandong Xinma Distillery co.,Ltd"; October 25, 2017 On the Environmental Impact Report Form of the Alternative Project of 6t/h Energy-saving and Environment-friendly Coal-fired Gas Dual-use Steam Boiler of Shandong Xinma Liquor Co., Ltd. of Dongying City Environmental Protection Bureau, Hekou Branch "Reply" approved the report form.

(III) Investment

The total investment of the project is 450,000 yuan, and environmental protection investment is 50,000 yuan, accounting for 11.11% of the total investment.

(IV) Acceptance scope

The scope of this acceptance is the evacuation of 6t/h energy-saving and environmentally friendly coal-fired gas dual-use steam boilers from Shandong Xinma Liquor Industry Co., Ltd., including gas boiler exhaust gas and noise at the plant boundary.

Second, the project changes

According to the actual site survey, the actual construction of Shandong Xinma Distillery co.,Ltd is basically consistent with the content of the environmental assessment documents and the environmental assessment.

III. Construction of Environmental Protection Facilities

(a) Wastewater

The project boiler room has 3 staff members, and the working day is 280 days. The domestic water consumption is calculated according to a fixed amount of 30 L/d·person and the domestic water consumption is 25.2 m3/a. When the pollution factor is calculated as 80%, the amount of sewage generated is about 20.16m3/a. There is a dry toilet in the factory, and employees wash waste water for spraying water and dust at the factory. The amount of discharged water in the softened water project is 2188m3/a, and the discharge volume of the new gas-fired boiler is 403m3/a, which is equivalent to the original project. There is no new sewage in the project, the original boiler waste water is used to spray water to reduce dust, and new boiler softening water equipment discharges waste water and boiler waste water is temporarily used to spray water and dust at the plant site. After the municipal pipe network is fully equipped, it is discharged into the municipal pipe network.

(b) Exhaust gas

The waste gas generated by the project is mainly the flue gas produced by the combustion of natural gas boilers. The main pollutants are particulate matter, sulfur dioxide, and nitrogen oxides. The project boiler is equipped with a low-nitrogen burner, which can reduce the amount of nitrogen oxides produced, and the flue gas passes through a row of 15m high. Pump discharge.

(III) Noise

The noise of the project mainly comes from newly added pumps, fans, gas-fired steam boilers and other equipment. The noise value is 80-90dB (A). The project adopts basic vibration isolation, vibration reduction, the use of buildings (buildings) and buildings and greening noise reduction and other measures to reduce the impact of noise on the surrounding environment.

(4) Solid Waste

The solid waste generated by the project is

In early September 2015, Shandong Food and Drug Administration appointed 3 experts to review and review the production licenses of Luzhou-flavor liquor and sesame-flavor liquor in accordance with the review work plan, and at the same time, the new declared horse farm flavor liquor Production licenses were reviewed. The experts of the audit team carefully and comprehensively reviewed the records of the company's various departments and production management, in accordance with the relevant conditions of the “Details on the Examination of Liquor Production Licenses,” and with reference to the information submitted by our company, combined with the relevant documents such as the “Quality Management Manual” of our company. And the company's factory environment and wine workshop, filling workshop, preparation workshop, finished product workshop, quality inspection room and other departments conducted a live inspection. The experts of the audit team put forward suggestions for improvement of the company’s next-step document records and production site. After comprehensive and intense review and comprehensive evaluation, according to the relevant provisions of the “Rules for the Examination of Liquor Production Licenses”, the production conditions of the liquors of the audit team for our company The production environment was highly valued and confirmed the continuous conformity and operational effectiveness of the company's quality management system and quality assurance capabilities, and gave a review conclusion that met the requirements.

At present, the company has obtained production licenses for the four types of fragrant liquors, namely Luzhou-flavor, sesame-flavor, horse farm-aroma, and lotus-flower-flavor, which have greatly enriched the fragrance series and product categories of “Xinma” liquor. It has laid a solid foundation for continuously satisfying consumers' different consumer demands and improving the product competitiveness and market share of “Xin Ma” liquor.

Joy is accompanied by sweat, and success is accompanied by hardships. We will send 2016 with full enthusiasm and usher in a new year of hopeful 2017. Here, Xu Baoqing, Chairman of Shandong Xinma Wine Co., Ltd., and Li Yong, General Manager, expressed their heartfelt thanks to all employees and families who have devoted their hard work and dedication to the development of the company, and to the friends and consumers of the society who have given the company great support. Thanks and blessings, and extend my sincere New Year greetings!

2016 was the twelfth year since the company was founded. Facing the pressure of deep adjustment in the liquor industry, we have fully implemented the spirit of the 18th National Congress of the Party and the 18th, 18th, 5th, and 6th Plenary Sessions of the 18th Party Congress, and practiced earnestly. The company’s core values ​​of unity, integrity, innovation, and thanksgiving are actively adapting to the new normal economic situation, concentrating on development, and writing a new chapter in the company's development. The foundation for the development of the company is further consolidated, and the overall efficiency is further enhanced. The social influence of the brand is further expanded. At present, the company has developed into a leading enterprise in the liquor industry in Dongying City, which ranks among the top 30 in the comprehensive strength of the liquor industry in Shandong Province. The company presents a good development trend of steady progress, rapid transformation, and enhanced vitality.

- The foundation for the development of enterprises is more solid. The implementation of the new song room and technological transformation project of the company effectively improved the fermentation scale and capability of the distiller's yeast and ensured the amount of distiller's yeast produced by the company's original wine; the original wine warehouse and packaging warehouse reconstruction projects have been completed and put into use. These are the company’s Long-term development has laid a solid foundation.

- The sales volume of products has risen steadily. With the continual advancement of structural reforms on the supply side, liquor consumption has emerged with new hot spots and new models. We closely grasp market changes, increase market crackdown, further adjust and optimize the proportion of mid- to low-end products and middle-to-high-end products, seize the mass market with medium and low-end products, strengthen brand image with medium and high-end products, complement each other's advantages, and interact with each other in marketing and branding. China has achieved new development breakthroughs. At the same time, it is actively building an e-commerce sales service platform to innovate a new mode of liquor marketing and take the initiative in the competition in the new round of markets.

——The brand advantage has been further enhanced. Give full play to the driving effect of industrial tourism demonstration sites and strengthen brand promotion. Actively adapt to market trends and developments in the situation, change business ideas, take the road of integrated development of industry and tourism, and seek greater development space and ability to resist market risks. Through TV network propaganda, technology display, promotion of product exhibitions, promotion of corporate culture, and experience of consumers experiencing consumption at close range, the company has created a new model of transformation and upgrading and expanded the visibility, recognition and affinity of “Xinma” brand. Cultivate brand new advantages.

——Comprehensive strengthening of party building work. We will further improve the party-building work mechanism and safeguard measures, aim at improving the economic efficiency of enterprises and the happiness index of employees and their families. We will carry out the “two studies and ones” study education and party members’ advice and suggestions, and guide all party members in maintaining a pure party spirit. Consciously internalize the sense of responsibility into the heart, externalize the form, realize the unity of knowledge and action, be a qualified communist, give full play to the vanguard exemplary role, realize their own personal value in the practice of enterprise development and progress, and strengthen the organization’s Cohesion and combat effectiveness will help build a harmonious enterprise.

The new year opens new hopes and new journeys carry new dreams. Looking forward to 2017, opportunities and challenges will coexist, and brighter prospects are beckoning us. More arduous tasks are waiting for us. Let us continue to work together, walk hand in hand, use passion to ignite dreams, strive hard to create brilliance, and become more solid. Impression climbs the new peak of Xinma Wine Development!

Warm congratulations to the "Shandong Xinma Wine Co., Ltd." was identified as the fourth batch of "Shandong old name" enterprises (with list)

According to the relevant requirements of the “3/3 Strategy” and “2015 Provincial Government Tourism Work Points” of the Shandong Provincial Tourism Administration, Shandong Provincial Tourism Administration launched the second “100 kinds of specialty tourism products to Shandong” selection activity in early August. Under the active support of the municipal tourism bureaus and the province’s tourism commodity companies, the activity received nearly a thousand kinds of participating tourism products after intense selection and promotion of the community and the media. About 500 tourism product manufacturers participated.

Since the launch of the event, the Xinma Liquor Liaison Officer of the Dongying Tourism Bureau has organized the company carefully, instructing the company to carefully plan and actively participate in product packaging, product selection, etc., through competitions, initial evaluation, online voting, final evaluation by experts, etc. Xinma Liquor Co., Ltd. of Xinma Wine Co., Ltd. has stood out from more than a thousand kinds of participating travel products and was successfully selected into the second “100 kinds of special tourism products that Shandong wants to buy most.” The general manager of the company, Li Yong, participated in the broadcast in Shandong. After the award ceremony held by the TV station, he personally rushed to the scene of the Kuang-Li-li special tourism product exhibition to share the fragrance of Xinma wine with consumers.

This year, Xinma Liquor, under the active guidance and promotion of the liaison officer of the Dongying Tourism Bureau, actively adapts to the development of the market situation, explores a new path for the integration of industry and tourism, and develops suitable tourism for tourists based on the production process of liquor. Demand products, and establish a cooperative relationship with the city's travel agencies, use tourism channels to enhance corporate brand image.

The "Shandong 100" selection activity has attracted wide attention from all walks of life. The Provincial Tourism Administration has conducted a full range of activities from a variety of media, including the China Tourism Daily, Dazhong Daily, Shandong TV Station, Qilu Evening News, Dazhong Network and Qilu Net. Propaganda reports. The selection of “100 kinds of special tourism products to be purchased in Shandong” by Xinma Wine is of great significance to expanding the influence of Xinma Wine Industrial Tourism brand and enhancing the reputation of Dongying tourism products.

On December 2nd, 30 Dongying Travel Agency representatives from Jiangying International Travel Agency of Dongying City visited Shandong Xinma Wines for a one-day visit, and they were given a brief introduction by Xinma Wines. In order to cooperate with this inspection activity, our reporter went to Gudao with the visiting delegation of Dongying Travel Agency.

At 9:20 in the morning, a delegation of 33 people from the Dongying Travel Agency team took a tourist bus to Shandong Xinma Wine Co., Ltd., located in Gudao Town, Hekou District. Accompanied by leaders of Dongying Tourism Bureau, Shandong Xinma Distillery co.,Ltd and relevant persons in charge, the delegation visited the Xinma Exhibition Hall, Xinma Wine Production Workshop and Xinma Wine Sales Department. Everyone appreciates the quality of Xinma wine by tasting Xinma wine in the production workshop.

For this visit, General Manager Wang Chunxia of Jiangying International Travel Service of Dongying City told the reporter that the Xinma Wine Company had experienced the unique and deep corporate culture of Xinma Wine and was very impressed. He hoped to share with Xinma Wine. We will strengthen cooperation, carefully plan and design tourist routes, and work together to cultivate the tourist routes of mature Gudao towns. From visual, auditory, sense of smell, and taste, tourists will be able to reap the most beautiful travel experience and help tourism in Gudao Town soar. At the same time, she suggested that Shandong Xinma Distillery co.,Ltd develop more unique tourism products and give visitors more diverse and unique travel experiences.

In an interview with the reporter, Xinma Wang, manager of Xinma Winery Enterprise Management Department, said: “Shandong Xinma Distillery co.,Ltd has been supported by the leadership of the tourism bureau of Dongying City as a demonstration site for industrial tourism in Shandong Province and we are grateful for this. Peer to Shandong Shandong Xinma Distillery co.,Ltd, it can be said that prosperity and development of Shandong Xinma Distillery co.,Ltd can not be separated from the participation and support of this important role of travel agency.We hope to strengthen communication and contact with each other and form a good cooperation win-win relationship. In coordination with the Dongying Tourism Bureau to further optimize the functional layout according to market needs, enhance the grade and level of travel routes, and work together to build Shandong Xinma Distillery co.,Ltd into a “Shandong Province-famous industrial tourist attraction in Shandong Province. ”

(Reporter Duan Bo Gao Yanqiang)

Shandong Xinma Distillery co.,Ltd held a training course on financial and taxation business knowledge at 8:30 am on October 15, 2015. In order to standardize the management and use of the taxation business, especially the bills, the company specially hired Prof. Zhiyong Li from the Department of Economics and Management of Shandong University of Science and Technology to present the lessons together with the actual teaching. More than 30 people including the company’s chairman, general manager, deputy general manager, department managers, and business leaders attended the training.